How farmers and scientists think about our food.

Helena V Berbie
  • By Emma Woollagott
  • Business Reporter Technology

Photo credit, Valeria Neccio

Image title,

Franco Fubini, founder of fruit and vegetable supplier Natura

As Franco Fubini, founder of fruit and vegetable supplier Natura, notes, “Taste is undoubtedly a recurring trend.

You may be surprised that the taste is not in fashion.

But it can be hard to find really tasty fruits and vegetables due to the demands of supermarkets, he explains.

“They needed longer-lasting varieties. For example, for a tomato, it had to have a thicker skin so it would not split easily; ripening tomatoes could be faster, which is more absorbent to water.

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