8th July, 2021 by Kate Malczewski
The popularity of ready-to-drink beverages has soared over the past year, with hard seltzers paving the way. We take a look at the performances of the world’s million-case-selling brands.
The RTD category continued its impressive upward trajectory in 2020
Even a year as challenging as 2020 couldn’t slow the growth of the seemingly unstoppable ready-to-drink (RTD) category. RTD sales skyrocketed 15.8% in 2020, reaching 648.8 million nine-litre cases, according to Euromonitor International.
Big-name brands and independent producers alike launched their own canned and bottled cocktail ranges to tap into the ever-increasing thirst for on-the-go options.
The category’s success was so great that it has now overtaken total spirits in terms of volume sales in the US, and is set to become the second-biggest beverage category there later this year (IWSR Drinks Market Analysis).
Hard seltzers continued to play a key role in the success of the wider RTD category, with one alcoholic sparkling water brand in particular significantly outperforming every other RTD producer.
For our recent Brand Champions 2021 report, we gathered data on the volume sales of the world’s million-case-selling RTD brands, from canned cocktails to hard seltzers. Here, we run through the numbers to showcase the six top sellers.
Click through the following pages to discover the top six best-selling ready-to-drink brands, listed in order of their nine-litre case sales.
Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2021.