Impossible Chicken Nuggets to hit retail and foodservice markets this month as plant-based chicken category heats up

Helena V Berbie

The retail product – which has “slightly lower saturated fat, more protein, and a little bit more sodium​” than the restaurant version – is made with soy protein concentrate, ​wheat flour, sunflower oil, soybean oil, and corn starch, and like other Impossible Foods products, is fortified with vitamins and minerals including zinc (25%DV) and B12 (60%DV).

Unlike Beyond Meat’s new chicken tenders​,​ Impossible Nuggets don’t contain titanium dioxide, a whitening agent that’s approved as a color additive exempt from certification​​ ​​in the US, but has attracted more scrutiny lately after the European Food Safety Authority said it “can no longer be considered a safe additive​​.”

A five-piece serving of Impossible Chicken nuggets contains 240 calories, 13g protein, 1.5g saturated fat (far less than the Impossible Burger), 2g fiber and 480mg sodium.  To place this in context, a serving of Tyson chicken nuggets​ ​contains 255 cals, 13g protein, 4g saturated fat, 0g fiber, and 444mg sodium.

In a blind taste test of Impossible Chicken Nuggets for restaurants among 201 meat-eating consumers in Irving, Texas, many of whom regularly eat plant-based products, seven out of 10 preferred the Impossible Chicken Nuggets to the leading animal-based chicken nuggets, said president Dennis Woodside.

“Our technology platform allows us to recreate animal products across protein categories that outperform the animal versions in every way.”

Impossible Chicken Nuggets landscape

Ingredient list (retail nuggets):​ Water, soy protein concentrate, wheat flour, sunflower oil, soybean oil, corn starch, 2% or less of: methylcellulose, salt, natural flavors, wheat starch, cultured dextrose, dried onion, dried garlic, dextrose, food starch modified, yeast extract, yellow corn flour, paprika and turmeric extract (for color), dextrin, black pepper, leavening (cream of tartar, sodium bicarbonate), rice four, dried yeast, mixed tocopherols (antioxidant), guar gum vitamins and minerals: zinc gluconate, thiamine hydrochloride (vitamin B1), niacin (vitamin B3), calcium pantothenate (vitamin B5), pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), vitamin B12

Nutrition Facts​: A five-piece serving contains 240 calories, 13g protein, 1.5g saturated fat (far less than Impossible Burgers), and 2g fiber.

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